Case Study: Netflix’s One Piece Season 2 builds fan excitement with Amplify’s immersive One Piece Market experience

One Piece Season 2 launches immersive Paris experience before Netflix release with Amplify

The customer, One Piece Season 2 (Netflix), faced the challenge of reigniting fan excitement and attracting new audiences for its upcoming season launch in an overcrowded entertainment landscape. Amplify was tasked with creating a campaign that could translate the beloved manga universe into a tangible experience and unify a global fanbase within a narrow pre-launch window.

Amplify's solution was to launch the One Piece Market, an immersive physical experience in Paris that invited visitors to explore iconic environments, participate in interactive challenges, and purchase exclusive merchandise. This strategy successfully turned passive anticipation into active participation, blurring the lines between fiction and reality. The inherently shareable activations sparked organic content, amplified social reach, and drove conversation at scale, effectively fueling anticipation for the new season's launch on Netflix.