Case Study: Nike reimagines SNKRS Day live with Amplify

Nike launches SNKRS Day LIVE across 3 cities with Amplify

The customer Nike faced the challenge of reimagining its annual SNKRS Day to bring fans together physically and digitally for the first time since 2019. The goal was to move beyond just sneaker releases and plant Nike at the heart of emerging culture, creativity, and community for an international audience. Vendor Amplify was engaged to help execute this ambitious vision.

Amplify created SNKRS DAY LIVE, an 8-hour hybrid event across London, Paris, and Berlin that was broadcast live via the SNKRS app. The solution centered micro-communities and featured events, livestreams, product drops, and performances. This approach resulted in three sold-out events, the engagement of 20 micro-communities, and successfully changed the face of the SNKRS app while raising expectations for all future events.

Nike