Case Study: Netflix builds anticipation for Squid Game 3 with Amplify

Netflix counts down to Squid Game 3’s final game with Amplify over 1 month

The customer Netflix challenged Amplify Australia to create excitement and count down to the final season of its hit show, Squid Game. The goal was to ignite conversation with fans and celebrate the series' conclusion in a unique way for the Australian market.

Amplify designed a disruptive campaign blending the show's iconography with local culture. The solution included a takeover of Melbourne's Korea Festival with immersive experiences and a playfully sinister out-of-home (OOH) campaign featuring a daily countdown clock and motion-activated dolls. The campaign successfully engaged fans and gave them a final opportunity to play in the world of Squid Game.

Netflix