Case Study: Netflix celebrates Money Heist’s global legacy with Amplify’s live-streamed fan event

Netflix celebrates Money Heist’s legacy with Amplify, driving 443.5K live stream views

Netflix wanted to create a unique, global experience for the massive international fanbase of its hit series "La Casa De Papel" (Money Heist) to celebrate the show's legacy ahead of its final season. Their challenge was to bring these fans closer to the show and its cast with a memorable, interactive event. Amplify was engaged to design this brand experience.

Amplify produced and executed a large-scale, live-streamed talk-show event from Madrid, featuring the entire cast and creators. The solution included a press conference, a red carpet, and immersive fan activations outside the venue, culminating in a 90-minute main event broadcast in nine languages. The results were significant, with the event achieving 443.5K live stream views globally, 2.3M combined views on YouTube, and an average engagement rate of 46%.

Netflix