Case Study: LEGO Group creates New York City’s first kid-designed playspace with Amplify

LEGO Group creates New York City’s first-ever playspace with Amplify

The LEGO Group, a global toy brand, sought a unique way to celebrate its 90th anniversary and champion the power of play. Their challenge, addressed with the vendor Amplify, was to create a meaningful celebration that would also bring positive change to underprivileged communities by encouraging children to aspire to more through play.

Amplify's solution was to partner with a Harlem-based NGO to host workshops where local children designed their ideal playspace using LEGO bricks. A renowned artist then translated these designs into a vibrant, sculptural playspace installation, which was built in the community. This resulted in New York City’s first-ever playspace designed by kids, creating a lasting legacy that unlocked children's imaginations and highlighted the future of play.

LEGO Group