Case Study: Klarna boosts app downloads and global buzz with Amplify’s House of Y2K experience

Klarna drives 1.7B impressions with Amplify's House of Y2K

Klarna, a leading payments and shopping service, sought to shift the retail environment from fragmented to simplified. The challenge was to showcase Klarna's full offerings to their audience of millennials and Gen Z. Amplify developed the strategy for this campaign.

Amplify created the "House of Y2K," a brand experience curated by Paris Hilton that used the Y2K fashion trend to demonstrate the evolution of shopping. The campaign included a VIP event and a consumer activation, generating massive press coverage and social buzz. The solution implemented by Amplify led to significant results, including a 63% increase in app downloads over two days and 1.7 billion impressions.

Klarna