Case Study: Google launches Pixel 3 and boosts purchase consideration with Amplify’s Curiosity Rooms

Google launches Pixel 3 with Amplify, drawing 71,000+ visitors and 1.3 billion impressions

Google was challenged to launch its flagship Pixel 3 smartphone with a brand experience that would significantly ramp up desirability. The vendor Amplify was tasked with creating an activation on a whole new level to achieve this goal.

Amplify's solution was to create the Google Pixel 3 Curiosity Rooms, a multi-floor experience hub in London designed to reconnect people to the magic of everyday life. The vendor implemented interactive experiences showcasing the phone's features and established key media partnerships to extend reach. This approach successfully attracted over 71,000 visitors, achieved 1.3 billion media impressions, and resulted in the location becoming the highest selling door for the Pixel 3 in the UK during the campaign, alongside a 34% uplift in purchase consideration.

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