Case Study: Facebook brings F8 to life with Amplify's mobile-first keynote and festival experience

Facebook powers F8’s two-day developer conference with Amplify

The customer, Facebook, faced the challenge of evolving their annual F8 developer conference to reflect their mission of connection in a mobile-first world. They partnered with the vendor Amplify to develop new global event vision guidelines and bring them to life. The key challenge was to move beyond traditional landscape-oriented keynote presentations and create a dynamic, mobile-first experience for both a physical and digital audience.

Amplify designed a flexible keynote stage that provided unique, fluid canvases for each speaker. They also created a festival hall space that encouraged sociability and seamless conversations between developers and Facebook's key products like Instagram and Oculus. The solution successfully engaged millions of attendees, both in-person and online. By optimizing areas for gathering and exploration, Amplify helped Facebook create a more open and connected event experience.

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