Case Study: Epic Games ignites global Fortnite hype with Amplify

Epic Games fuels Fortnite hype across 4 locations and 3m+ views with Amplify

Epic Games faced the challenge of launching a major game update and creating a global cultural moment to engage its 300 million hyper-engaged fans. The vendor, Amplify, was tasked with reimagining the traditional game launch to fuel the existing hype machine and turn the audience into active participants.

Amplify's solution was the #FortniteFlipped campaign, which blended the online and real worlds by placing anamorphic clues on digital out-of-home sites in four global cities. Created in Unreal Engine, these evolving shows teased new gameplay elements and were seeded to top gaming influencers, who amplified the content to their followers. This approach by Amplify generated over 3 million views and successfully created mass online conversation and speculation for the launch.

Epic Games