Case Study: EA Sports FC launches EAFC ClubHouse to drive global fan engagement with Amplify

EA Sports FC drives 710k live Twitch views with Amplify

The customer, EA Sports FC (eafc), faced the challenge of evolving its Clubhouse event to more closely align with modern football culture and galvanize its fanbase for the launch of EAFC '25. Amplify was tasked with creating a format-breaking brand experience that would reward loyal members and serve as an open invitation for the global community.

Amplify delivered a game-changing in-person and broadcast experience called the EAFC ClubHouse, held in eight cities and streamed globally. The solution broke the traditional game launch format by uniting gaming and football communities through live events featuring athletes and celebrities, immersive gameplay previews, and a major Twitch broadcast. The results were significant, with the broadcast attracting 710,000 live views and becoming the biggest non-esports stream on the FC Twitch channel.

EA Sports FC (eafc)