Case Study: Converse City Forests raises climate action awareness with Amplify

Converse City Forests reaches 5 million with Amplify

Converse City Forests (Converse) was challenged to bring its global platform to Australia to raise awareness for its commitment to creating a better world through creativity. The vendor, Amplify, was tasked with innovating beyond traditional public art to create an opportunity for Australians to engage with the brand's message and contribute to the fight against climate change.

Amplify's solution was to partner with an artist and a non-profit to create a large-scale mural in Sydney that promoted a climate action message. The campaign extended beyond the physical art by enabling personal contributions through the sale of patches, with all proceeds funding tree planting. Amplify also created content for global channels, achieving a reach of 5 million across PR and social media and 108,000 brand views on social.

Converse City Forests (Converse)