Case Study: Aperol boosts brand advocacy and summer engagement with Amplify's Aperidisco

Aperol drives 6.3m organic social reach with Amplify

Aperol challenged Amplify, a brand experience agency, to create a summer campaign centered around an experience that would grow brand advocacy and bring the spontaneous joy of their aperitivo culture to the UK. The goal was to develop a platform that could be amplified by the brand, consumers, and beyond.

Amplify's solution was the Aperol Spritz Aperidisco, a contemporary take on an Italo Discoteca that served as a vibrant outdoor social destination. The agency rolled out 28 live dates across the UK, supported by a social campaign. The results were significant, including 94,000 serves of Aperol Spritz, 99% positive sentiment, 97% promoted awareness, and an organic social reach of 6.3 million.

Aperol