Case Study: Amazon Prime Video launches The Wheel of Time with Amplify’s live-action anamorphic billboard

Amazon Prime Video launches the world’s first live-action anamorphic billboard with Amplify, driving 1M+ organic social shares

The customer, Amazon Prime Video, faced the challenge of creating a never-before-seen launch moment to mark the premiere of its new fantasy series, The Wheel of Time, and establish it in the global zeitgeist. Amplify was tasked with delivering this groundbreaking campaign to resonate with both existing fans and new viewers.

Amplify created the world's first live-action anamorphic billboard, which launched simultaneously in six key markets. The solution immersed viewers in an epic battle from the show that interacted with the real-world environment. This innovative campaign, developed in collaboration with Amazon Studios, resulted in over 1 million organic social shares, 500 million media impressions, and helped make the series premiere the most watched of the year on Prime Video.

Amazon Prime Video