Case Study: Airbnb turns the Louvre into a one-night cultural experience with Amplify

Airbnb drives 182k entries with Amplify’s Night At...The Louvre campaign

The customer, Airbnb, partnered with the Louvre museum and faced the challenge of celebrating this partnership while connecting with a new audience. Their goal was to turn the world-famous museum into a private home for a single night. To achieve this, they worked with the vendor Amplify to design a campaign that would generate global conversation around this unique, money-can't-buy experience.

Amplify created the "Night at...The Louvre" campaign, a content-led initiative that offered two winners a private sleepover at the museum. The solution involved building unique sets, including a pyramid-shaped bedroom under the museum's glass pyramid, and producing an integrated campaign across multiple territories and media channels. The results exceeded all benchmarks, making it Airbnb's most successful 'Night At…' event with over 182,000 entries, 5.9 million YouTube video completions, and coverage in 90 countries.

Airbnb