Case Study: First Choice Mechanical improves web presence and lead generation with Amplify Industrial Marketing + Guidance’s custom CMS website

First Choice Mechanical launches a custom CMS website with Amplify Industrial Marketing + Guidance in 2013

Amplify Industrial Marketing + Guidance (AIMG) was approached by First Choice Mechanical, a local HVAC contractor with a strong reputation, to address their website challenges. Their existing on-demand content management system (CMS) package was ineffective; it failed to represent their professionalism or generate business leads because it forced their business to fit the tool rather than the other way around.

AIMG developed and designed a custom CMS website for First Choice Mechanical, allowing them to update content in real time for different market segments. The solution included original, targeted copywriting, a format for future articles, and a managed Google AdWords campaign to capture seasonal business during development. The new site, optimized for both search engines and user conversion, provided the tools to track website activity and report on inbound traffic from marketing initiatives, ultimately delivering a website solution designed to produce measurable business results for the client.

First Choice Mechanical