Case Study: Cooke Aquaculture achieves multi-domain MDM success with Amplifi

Cooke Aquaculture shortens MDM learning curve over several months with Amplifi

Cooke Aquaculture, the world's largest private family-owned seafood company, faced complex data challenges due to its rapid growth through mergers and acquisitions. This led to duplicate and siloed data that hindered operational insights. The company reached out to vendor Amplifi for advice on implementing a master data management (MDM) solution, selecting the Semarchy xDM platform for its flexibility and scalability.

Amplifi provided advisory services and hands-on support to configure the Semarchy platform, adopting a multi-domain MDM approach. They helped resolve issues like duplicate customer addresses and streamlined data onboarding processes. Amplifi's training empowered Cooke's team towards self-sufficiency. As a result, Cooke is now positioned for long-term success with a strong data foundation that aligns with its business goals, having established a new standard in data management.

Cooke Aquaculture