Case Study: Vince Camuto achieves 90% faster media production and ecommerce agility with Amplience Content-as-a-Service

Vince Camuto Putting Best (Ecommerce) Foot Forward with Amplience Content-as-a-Service Platform

Vince Camuto is a global lifestyle brand with a multimillion-dollar ecommerce site serving 70+ locations that had outgrown its legacy web platform. The company faced major image-management and agility challenges—slow media production, heavy reliance on developers for visual changes, inefficient partner content sharing, and the need for a fully responsive, mobile-first experience.

Implementing Amplience’s Content-as-a-Service platform integrated seamlessly with the existing ecommerce stack, unified editorial, rich and shoppable media, and put image control in the hands of the ecommerce team. The result: media production times fell by 90%, faster publication, testing and optimization, streamlined partner access, and greater creative agility and cross-device consistency—enabling Vince Camuto to deliver richer, more responsive shopping experiences.

Vince Camuto

Diana Takach

Former Vice President of eCommerce