Case Study: Traeger Grills achieves extraordinary growth with Amplience

Traeger Grills - Customer Case Study

Traeger Grills, the company that created the wood pellet grill category, needed a more flexible digital content platform to support its growing connected-cooking ecosystem. Its legacy system was slow, rigid, and hard to scale, creating workflow bottlenecks, limiting personalization, and making it difficult for Traeger’s teams to create once and publish everywhere across web, mobile, and grill screens.

Traeger Grills rebuilt on Amplience’s headless Commerce Experience Platform, using Dynamic Content and Content Hub to centralize content and speed up publishing. With Amplience, Traeger gained business-user control, faster launches, and a more resilient architecture that handled traffic spikes; results included 2x faster site performance, a 98% faster release schedule, and record-breaking sales performance.

Traeger Grills

Traeger Grills