Case Study: Theory achieves 2x faster page speeds and streamlined image management with Amplience

Theory - Customer Case Study

Theory, a leading contemporary apparel brand with stores across the US, Europe and Asia, was held back by slow, manual image creation and asset management. Its legacy platform left developers overloaded with endless image iterations, preventing faster site updates, personalization and scalable growth.

Amplience’s Dynamic Media, with an out-of-the-box Salesforce Commerce Cloud integration, let designers manage and render images from a single asset and add interactive merchandising (carousels, banners, video) without developer bottlenecks. The result: 2x faster image load and page speed, on-demand dynamic image variants, streamlined workflows, improved developer productivity and a more engaging, conversion-driving customer experience.

Theory