Case Study: Shop Direct achieves faster content agility and richer mobile experiences with Amplience Dynamic Media

Shop Direct Enhances its Customer Experience with Amplience Rich Media

Shop Direct, the UK & Ireland’s leading multi‑brand digital retailer — with 86% of sales online, over half from mobile, and more than a million daily visitors across six sites — needed a faster, more agile way to deliver visually rich, brand‑specific experiences. The challenge was to manage and reuse assets across multiple brands while enabling quick content updates, mobile video, rich media features and improved SEO.

Shop Direct deployed Amplience’s Big Content/Dynamic Media platform to centralize assets while giving brand teams independent control, automatically adapt images and videos for each brand and device, and generate search‑friendly URLs. The implementation delivered faster publication and testing, richer features (zoom, 360°, in‑video purchasing, in‑line mobile video), improved productivity and expected SEO gains, allowing quicker responses to product launches and promotions.

Shop Direct

Sam Barton

Head of User Experience