Case Study: Shoe Carnival achieves faster campaigns and 6% higher conversions with Amplience

Shoe Carnival boosts landing page conversions by 6% with Amplience

Shoe Carnival, one of America's largest family footwear retailers, faced challenges with an outdated content management system that required developer input for all updates. This led to long lead times that hindered their ability to react quickly to market changes. Their key challenges included a lack of agile content production tools and technology limitations that impacted site performance. To address this, they partnered with vendor Amplience.

Amplience provided its full-stack Commerce Experience Platform, integrating a CMS and DAM with automated media services. This solution enabled Shoe Carnival to execute campaigns in a fraction of the time, launch last-minute promotions instantly, and double team productivity. The results included a 6% increase in landing page conversions and the ability to make twice as many content changes in half the time, all without requiring developer input.

Shoe Carnival