Case Study: Shoe Carnival achieves 6% higher landing-page conversions and doubled content productivity with Amplience

Shoe Carnival Achieves Higher Conversion Rate And Delivers Lightning-Fast Campaigns with Amplience & Algolia

Shoe Carnival, one of America’s largest family footwear retailers with roughly 400 stores across 35 states and Puerto Rico, faced slow, inflexible digital operations. An outdated CMS and eCommerce stack forced content and navigation changes through developer tickets, homepage updates took 2–3 weeks, and search capabilities were limited — all problems for a business that runs daily promotions and hundreds of new product drops each month.

By moving to Amplience’s API-first Commerce Experience Platform and Algolia’s AI Search & Discovery, Shoe Carnival can schedule, preview and publish instantly, store and find 1M+ assets, and automate search ranking and analytics. The result: last-minute campaigns launch almost instantly, developer time for content changes is eliminated, team productivity doubled, twice as many content/search rule changes are made in half the time, and landing page conversions rose 6%, with measurable gains during events like Black Friday 2022.

Shoe Carnival

Courtney Grisham

Director, eCommerce