Case Study: John Varvatos achieves faster site performance and record online sales with Amplience's Big Content Cloud

John Varvatos Relaunches Website with Speed and Style

John Varvatos, a luxury menswear brand with 18 boutiques worldwide, needed to overhaul its ecommerce site after performance issues with its previous platform. With contracts expiring and a four-person web team, the company faced a six-month deadline to migrate from an outsourced model to an in-house-managed platform and select a new ecosystem of technology partners.

John Varvatos partnered with Demandware (Commerce Cloud), Media Hive and Amplience (Big Content Cloud) to deploy a mobile-first, responsive site and automated media workflow. The relaunch in six months cut media production and delivery from days to hours, nearly doubled product page load speed, and drove record online performance—posting the brand’s highest online sales day and conversions 40% higher than Cyber Monday 2013.

John Varvatos

Jennifer Scruggs

Director of eCommerce