Case Study: Halfords achieves a 300% increase in conversions with Amplience's Big Content Cloud

Interactive media content and campaigns increase customer engagement

Halfords, a major UK retailer, was constrained by static promotional content that limited engagement and made it difficult to update campaigns quickly across desktop, mobile and tablet without technical help. The company needed a more flexible, data-driven way to promote products and improve the customer experience.

Using the Amplience Big Content Cloud—tailored templates, Dynamic Media, data-driven merchandising feeds and built-in analytics—Halfords began creating and refreshing interactive promotional modules in minutes with no technical intervention. The result: promotional click-throughs and conversions rose by up to 300%, category managers gained full control over online promotions, and the retailer unlocked new mobile commerce opportunities.

Halfords

John Asbury

Channel Development Manager