Case Study: Mizuno USA achieves 5X conversion lift and faster time-to-market with Amplience

How the USA sports retailer overhauled their online images to offer more variety to customers and saw a five-fold increase in conversion

Mizuno USA, a sporting goods brand operating since 1980 with hundreds of products across multiple sports, struggled to showcase its full range online. Their site required heavy hand-coding for image uploads, limited products to just two images, caused slow upload times, frustrated staff, confused customers and led to poor conversion rates.

By switching to Amplience’s Content Hub and Dynamic Media, Mizuno quickly deployed APIs and media assets to enable high‑definition images, zooms and 360° views, plus a new mega menu to surface more categories. The six-week relaunch doubled product image variation, increased conversion rates 5×, and reduced team time-to-market by 10–20%.

Mizuno USA