Case Study: DNA Oyj achieves 50% productivity boost and a mobile-first omnichannel experience with Amplience

How the telco company moved to Amplience to make sure their mobile offer was best in class and got a 50% increase in team productivity at the same time

DNA, Finland’s third-largest telecommunications provider for consumers and businesses, faced a rapidly changing digital landscape: a big spike in smartphone and tablet traffic exposed that its content creation was built for desktop, making it hard to deliver a modern omnichannel customer experience. Competing in a crowded telco market with high customer expectations and over a million daily visitors, DNA needed a faster, mobile-first way to create engaging, device-appropriate content.

DNA selected Amplience for its mobile-first, cloud-based media platform, migrating virtually all assets and automating transcoding and delivery so each image and video is optimized per device. The unified Dynamic Media workflow and point-of-interest scaling cut repetitive asset tasks, boosted team productivity by 50%, and enabled a slick, easy-to-manage website that consistently drives strong traffic and delivers the omnichannel experience DNA aimed for.

DNA Oyj