Case Study: Landmark Group cuts page launch time from 14 days to 1 day and boosts efficiency with Amplience

How the largest omnichannel retailer in the Middle East, Africa and India uses Amplience to create remarkable customer experiences for over 50 major brands

Landmark Group is one of the largest retail and hospitality omnichannel conglomerates in the Middle East, Africa and India, operating 43 brands, ~2,200 stores and 42,000 employees across 21 countries. The company faced slow, manual content and asset workflows, a rigid front end that required developer support to launch pages (taking up to 14 days), and complex requirements for multi‑brand, multi‑language, multi‑currency and multi‑locale experiences across channels and devices.

Landmark adopted Amplience DCX (headless CMS, DAM and media delivery) to streamline studio-to-site workflows and enable marketers and merchandisers to create, localize and update content without developers. The move cut staffing needs by roughly 30% for design/copy/merchandising tasks, reduced web page launch time from 14 days to 1, unlocked richer assets (eg, video banners), and increased agility for localization, experimentation and conversion optimization.

Landmark Group

James Dickson

Chief Product Officer