Case Study: Liberty London achieves a 66% reduction in content production time with Amplience

How the iconic British luxury department store reduced content production time by 66% and transformed it's content creativity in the process

Liberty, the iconic UK department store, partnered with Amplience to bring its flagship in-store experience online. Liberty faced clunky workflows that made content updates slow and developer‑dependent—simple homepage changes could take a full day—and needed a platform that would sync with Salesforce Commerce Cloud (SFCC) without creating new bottlenecks for designers or engineers.

Amplience integrated Dynamic Content, Dynamic Media and Content Hub with SFCC in about two months, enabling 1‑click publishing and a “create once, publish everywhere” workflow that removed reliance on SFCC developers. The changes cut content production time by 66% (a new homepage now takes ~2 hours), boosted SEO and mobile traffic (mobile ~60% of visits), accelerated international conversion growth, and enabled new clienteling features and faster ongoing improvements.

Liberty London