Case Study: Hibbett Sports achieves seamless omnichannel shopping and rapid content production with Amplience

How the athletic fashion retailer made their online experiences as powerful as their in-store experiences with a complete transformation in under six months

Hibbett Sports, an athletic-inspired retailer with 1,000+ stores since 1945, faced a gap between its highly personalized in-store service and a lackluster online experience. In a fiercely competitive market it needed a mobile-first, personalized web storefront that could deliver world-class content quickly without relying on developers, and improve communication and inventory synchronization across its store network.

In July 2017 Hibbett relaunched its site using Amplience’s Content Hub to centralize assets and streamline production, supporting 200+ product videos, 10,000+ reviews and full integration with all stores. The low-code CMS/DAM enabled weekly campaigns, fast content updates, inventory checks, in-store returns and Hibbett Rewards, delivering a transformed omni-channel experience in six months with consistent, device-optimized content and markedly faster content production.

Hibbett Sports