Case Study: Nelly.com doubles page and image speeds and migrates 1.1M assets with Amplience

How Scandinavia's largest online fashion store revamped its digital experience to focus on mobile and used Amplience to migrate over 1 million assets

NELLY and NLY Man, Scandinavia’s largest online fashion retailers selling 700+ brands across Europe and the UK, needed to serve mobile‑first, fast‑fashion customers who expect rapid, immersive product experiences. Facing poor support from a legacy provider and the daunting task of migrating 1.1 million image assets, the business required a more agile content system to create and deliver interactive visuals at speed without disrupting teams.

NELLY selected Amplience, which migrated the 1.1M assets in two months and provided Dynamic Media to automate device‑optimized images and video, enable on‑demand rendering from a single asset, and let non‑developers make rapid updates. The result: a consolidated content workflow, 2x faster image load and page speed, dynamic image rendering, and streamlined processes that boost developer productivity and speed to market.

Nelly.com