Case Study: Very Group (UK home shopping retailer) achieves 9% year-on-year sales growth and streamlined content production with Amplience

How one of the UK’s biggest pure plays achieved a 9% increase in year-on-year group sales, and boosted team productivity and speed with Amplience

Very Group (formerly Shop Direct), owner of the Very and Littlewoods brands, is one of the UK’s largest pure-play retailers, managing over 50,000 products and more than a million images and videos. Faced with the challenge of delivering a world-class, consistent customer experience across every device for about a million visitors a day, the team struggled with customizing and optimizing rich content at scale and needed a new, trusted content platform.

By adopting a modern content platform (Amplience) to centralize and optimize media and experiences, Very Group streamlined production, sped up testing and optimization, and improved team productivity. The changes helped deliver measurable business impact: a 9% year-on-year increase in group sales, faster time-to-market for content changes, and a production process capable of serving peak demand.

Very Group