Case Study: Heritage Parts achieves customer purchase confidence and 90%+ media cost reduction with Amplience Dynamic Media

Heritage Parts Customers Purchase with Confidence with Amplience and Snap36

Heritage Parts, North America’s largest distributor of commercial kitchen replacement parts, needed a faster, more reliable way for customers to identify and purchase the correct part when equipment failed. With a massive inventory (over 99% identification accuracy and same‑day shipping), the company required a technology partner to showcase parts visually so buyers could confidently confirm fit and function before ordering.

Heritage Parts teamed with Amplience and Snap36 to capture 60,000 parts in 360° and 720° (up-and-over) spins—creating more than 1.6 million visual assets—and used Amplience Dynamic Media to streamline asset management and delivery. The result: mobile‑optimized, adaptive viewers with faster load times, strong customer feedback and increased purchase confidence, while media production costs fell by more than 90%.

Heritage Parts

Steven Suddarth

eCommerce Manager