Case Study: Brown Jordan achieves personalized, configurable product experiences and major production cost savings with Amplience

Brown Jordan Configures a Personalized Customer Experience with Amplience

Brown Jordan, founded in 1945, is a high-end outdoor furniture maker known for meticulous design and extensive customization across five brands. The company needed a way to showcase hundreds of product variants online—colors, fabrics, patterns and other options—without the time and cost of photographing every configuration, so it sought a technology partner to enable realistic, personalized product visualizations.

Amplience’s Content Hub turns reference photos into SVG templates and dynamically renders on-demand variants via URL parameterization, allowing shoppers to customize color, fabric and accents in real time. The solution supports 1,200 configurable products, simplified backend workflows for approvals and asset management, and delivered major cost savings (65% first year, 82% in subsequent years) while boosting personalization, engagement and conversion.

Brown Jordan

Rob Morris

Former Director of Software Development