Case Study: Boohoo achieves 17% higher AOV and 67% new customers with Amplience's Big Content Cloud video solution

Boohoo drives commerce revenue with the addition of innovative Amplience video marketing solution

Boohoo, a leading UK online fashion retailer, faced the challenge of turning largely passive product videos into engaging, merchandisable experiences that would drive higher engagement and sales. Traditional video on product pages offered little interactivity, limiting its ability to showcase collections and convert new visitors.

Using Amplience’s Big Content Cloud video capability, Boohoo upgraded its Boohoo TV channel to deliver high‑quality, interactive video with editable cue points that display products alongside playback, improving onsite merchandising. The implementation boosted performance—video merchandising lifted average order value by 17% and attracted a high share of new shoppers, with 67% of viewers being new customers.

boohoo

Rebecca Smith

Head of eCommerce