Case Study: Sweaty Betty achieves 27% online revenue growth with Amplience

Amplience helps SweatyBetty.com raise the barre

Sweaty Betty, the UK women’s activewear retailer, wanted to turn its website into a stronger digital flagship by improving conversion, content and community while fixing usability and better linking inspirational editorial to commerce. The company launched a redesign in November focused on richer content and interactive imagery to deepen the brand experience and drive sales.

Using the Amplience Big Content Cloud to deliver editorial pages, interactive product rollovers and ecommerce-enabled content that can be created in-house, Sweaty Betty cut media production time by more than 90% and halved campaign build time. The redesign drove a 27% year‑over‑year increase in online revenue, an 8% uplift in conversion rate and a 28% drop in bounce rate.

Sweaty Betty

Nicola Huet

Director of Digital