Case Study: Charlotte Olympia achieves 10% product-page conversion and >90% media production time reduction with Amplience

Amplience enables well-heeled new online shop to showcase brand attitude

Charlotte Olympia, the luxury shoe and accessories designer, overhauled its online presence to modernize merchandising and deliver a more engaging customer experience. The small ecommerce team faced long production lead times and high image-management overheads—relying on external designers and coders that could take a week or more—and needed a way to create rich, interactive layouts and collapse the customer journey without extra technical resources.

The brand implemented the Amplience Big Content Cloud, enabling the team to build animated carousels, interactive look books and editorial layouts “within an hour,” use adaptive templates, integrate social feeds, and render images and video on demand from a single master asset. The result: feature engagement as high as 34%, conversion to product pages up to 10%, media production times reduced by more than 90% and estimated media production cost savings of roughly 85%, while lowering image management costs and improving SEO and site performance.

Charlotte Olympia

Tara Ffrench-Mullen

Global Marketing and PR Director