Case Study: SuperGroup achieves 30% conversion uplift and 70% media production cost savings with Amplience

Amplience enables SuperGroup eCommerce team to effectively deliver content to multiple, international websites while increasing conversion rates

SuperGroup Plc, owner of the Superdry brand, needed to scale its online and mobile presence across multiple international markets while keeping content production simple, cost‑effective and localised (including local currencies). The challenge was to deliver compelling, consistent rich media across many sites quickly, control future growth costs and increase on‑site engagement and conversions.

By deploying the Amplience Big Content Cloud, SuperGroup centralized rich‑media production and publishing for its 20 international websites, enabling faster localised content creation and management. The result was a far richer on‑site experience, roughly 70% media production cost savings and a reported 30% uplift in conversions, with Amplience continuing to support the company’s ongoing international expansion.

SuperGroup

Chris Griffin

Head of eCommerce