Case Study: Theory achieves 2x faster image and page load speeds with Amplience Dynamic Media

Amplience Delivers Foundation for Theory’s Growth

Theory, a contemporary clothing brand with stores across the U.S., Europe and Asia, faced an outdated website platform and a legacy asset-management workflow that required engineers to manually create, name and upload every image variant. That cumbersome process consumed engineering time, slowed pages and images, and was unsustainable for the growth the company planned.

Theory implemented Amplience Dynamic Media via an Accenture Interactive Salesforce Commerce Cloud cartridge, enabling dynamic rendering from a single master asset and letting designers work directly in the platform while engineers simply review. The change doubled image and page load speed, improved developer productivity, streamlined image management, and enabled richer interactive merchandising and UGC—freeing the team to focus on merchandising, ROI and sales growth.

Theory

Lauren Castellanos

Former Director of Digital Production