Case Study: xMoney boosts outreach performance with Amplemarket

Utrust achieves 83% open rates with Amplemarket

xMoney (formerly Utrust), a provider of digital currency payment solutions for e-commerce, faced a challenge scaling its sales efforts with a small, two-person team. Their existing tech stack lacked automation for managing inbound leads, and their outbound efforts suffered from low email open rates and high bounce rates due to inaccurate data. They sought a solution from vendor Amplemarket to consolidate their systems and improve efficiency.

The solution implemented was Amplemarket's AI sales platform, which provided advanced prospecting, multichannel sequencing, and AI workflows for lead qualification. Using Amplemarket, xMoney automated its inbound process and sent highly personalized outreach at scale. The results were significant: the team generated 2,600 new leads, achieved an 83% email open rate, a 36% reply rate, and consistently processed 300 qualified leads per month.

Utrust