Case Study: SpendLab achieves $1M pipeline per BDR and 400% productivity lift with Amplemarket

SpendLab generates $1M pipeline per BDR per month with Amplemarket

SpendLab, an AP technology company, faced significant challenges with its fragmented outbound sales motion. Their multi-tenure team used inconsistent processes, suffered from poor email deliverability with open rates of only 1-1.5%, and lost roughly eight hours per rep each week to admin tasks from a siloed stack of tools like Cognism and Salesloft. This lack of a unified system capped their growth and made pipeline generation unreliable.

By implementing the Amplemarket AI sales platform, SpendLab consolidated its entire outbound process into one system. Amplemarket provided standardized AI sequences, intent signals, native deliverability tools, and seamless CRM sync. The results were transformative: email open rates climbed to 8-10%, each BDR reclaimed eight hours per week, and call volume increased from 15 to over 50 calls per day. Most significantly, Amplemarket enabled each BDR to generate $1 million in outbound pipeline per month, leading to a 400% lift in productivity and a total of ~$4M in monthly pipeline generated by the team.

SpendLab