Case Study: myConversation achieves lower bounce rates and better ROI with Amplemarket

myConversation achieves 3x lower bounce rates with Amplemarket

myConversation, a London-based advertising services firm, needed a data provider to support a high-profile client's outbound sales strategy. Their challenge was to find a solution that offered superior data provenance, reliability, accuracy, and email validation to ensure compliance and maximize prospecting potential. They conducted a head-to-head test between two vendors, Amplemarket and Cognism.

Amplemarket provided the data solution, which was put to the test against Cognism. The results showed that Amplemarket's data was more accurate and current, leading to a significantly lower email bounce rate and higher engagement. This resulted in more qualified leads and immediate interest for myConversation's client. Furthermore, Amplemarket achieved these results at a cost about a third of Cognism's, delivering a far better return on investment.

myConversation