Case Study: Vanta achieves six-figure Q1 revenue and 9x ROI with Amplemarket Competitive Intelligence

How Vanta close more and faster with amplemarket buying intent data

Vanta, founded in 2017 to protect consumer data and restore trust in internet businesses, needed a way to find prospects with high purchase intent and prioritize quality over quantity. At the end of 2020 Vanta partnered with Amplemarket and adopted Amplemarket’s Competitive Intelligence to surface in-market buyers so their sales team could reach the right prospects at the right time.

Using Amplemarket’s Competitive Intelligence, Vanta screened, enriched and pre-qualified leads (Need, Authority, Timeline) with minimal effort, resulting in higher engagement, faster closes and fewer wasted touches. The outcome: six-figure revenue closed in Q1 2021 and a reported 9x ROI from Amplemarket’s Competitive Intelligence, plus improved deliverability and more conversations with ready-to-buy prospects.

Vanta

Victor Schwenoha

GTM Operations