Case Study: Service Management Consultancy (SMC) achieves superior B2B data quality and dramatically lower email bounce rates with Amplemarket

How SMC’s tool-savvy team put Amplemarket to the test

Service Management Consultancy (SMC) is a commercial development agency that helps digital, tech, and SaaS SMBs build and scale go-to-market operations using its Cultural Sales Intelligence approach. When evaluating sales enablement options, SMC needed a single, centralized tool that delivered top‑shelf global B2B data, helped customers with limited resources define their ICP, and avoided poor deliverability and high bounce rates — which is why they put Amplemarket’s AI-powered data and verification to the test.

Amplemarket was trialed with a 50-lead email campaign and delivered clear, measurable gains: an email bounce rate below 10% (versus Apollo.io’s 70%), an 88% phone connection rate, and a high proportion of direct mobile connections to prospects. Amplemarket’s built-in Email Validation, ability to export leads from competitor LinkedIn posts/ads, and rigorous data verification helped SMC reduce bounces, improve outreach efficiency, and accelerate pipeline generation, making Amplemarket a cost-effective, high‑quality solution for outbound sales.

Service Management Consultancy (SMC)

Leon Whyte

Co-Founder & CSO