Amplemarket
23 Case Studies
A Amplemarket Case Study
HotelFlex, a tech company that helps hotels earn incremental revenue by upselling early check-ins and late check-outs with an intelligent pricing algorithm, faced four outbound sales challenges: finding a reliable database of independent hotels and decision-makers (general/revenue managers), rapidly building an effective global outbound infrastructure, operating 24/7 across time zones, and lowering customer acquisition cost (CAC). To address these issues they engaged Amplemarket.
Amplemarket deployed its outbound sales automation software, enabling HotelFlex to set up a worldwide sales machine in three days and contact 431 decision makers in under two months while running A/B tests and automating outreach. The campaign delivered a 77% average open rate, 50% reply rate, a 7.2% lead-to-call ratio (31 calls), roughly a 30% increase in monthly meetings, and a lowered CAC — clear, measurable results attributed to Amplemarket.
Max Shepherd-Cross
Chief Executive Officer