Case Study: HoneyBook achieves more closed deals and a lower Customer Acquisition Cost with Amplemarket

How HoneyBook closed more deals while bringing their Customer Acquisition Cost down

HoneyBook, an all-in-one platform for creative entrepreneurs, faced difficulty scaling outbound sales to scattered SMB markets: finding decision‑maker contacts, increasing monthly warm leads, lowering Customer Acquisition Cost (CAC), and comparing a software solution to their SDRs. To solve these challenges they engaged Amplemarket to support prospecting and outbound automation.

Amplemarket generated and contacted 1,500 decision makers in under two months, managing lead generation, email campaign creation, A/B testing and automated follow-ups. The engagement produced a 74% average open rate, 33% reply rate and 3% conversion, drove a >20% increase in monthly meetings and about a 15% revenue uplift, enabling HoneyBook to close more deals while lowering CAC with Amplemarket’s platform.

HoneyBook

Dane Stevens

Sales Team Lead