Case Study: Deel achieves 20x revenue growth in 12 months with Amplemarket

How Deel SDRs booked 20+ meetings per month to drive 20x revenue growth

Deel, the remote hiring and payroll platform that reached unicorn status, struggled with a fragmented tech stack and poor integration between lead generation, outbound and CRM tools—making it hard to get reliable lead data, maintain deliverability, and keep SDRs productive. In June 2020 they adopted Amplemarket to unify outbound, lead generation and engagement across SDR and AE teams globally.

Amplemarket provided a combined outbound platform — including Email Deliverability Booster, Domain Health Center, Automated Sales Workflows and LinkedIn automation — enabling personalized outreach at scale and automating housekeeping tasks. As a result, Deel saw roughly 20x revenue growth in 12 months, open rates jump from ~35% to about 62% (key metrics show 66.04%), strong reply and booking performance (1,205 meetings total; ~20+ meetings per SDR/month), with outbound accounting for 30% of sales and 50% of their largest clients coming through Amplemarket.

Deel

Benjamin Guigui

SDR Manager