Case Study: Fleet doubles buying accounts with Amplemarket

Fleet doubles buying accounts in 3 months with Amplemarket

Fleet, a Paris-based provider of an all-in-one IT equipment leasing service, faced significant challenges in scaling its B2B sales process. Their outbound efforts were decentralized, with SDRs working manually without traceability, leading to inconsistent lead quality and inefficiency as the team worked toward $100M ARR. The company turned to Amplemarket for a solution to create a more predictable sales engine.

The solution involved implementing Amplemarket's signal-based outbound framework, which included defining a strict ideal customer profile and integrating real-time intent signals to trigger outreach. The team centralized dialing and sequencing within the Amplemarket platform and later utilized its Duo Autopilot and Copilot features for automation. This approach allowed Amplemarket to help Fleet double their number of buying accounts in just three months, achieve a 57% increase in email open rates, and significantly boost lead volume without a proportional increase in SDR headcount.

Fleet