Case Study: Wasabi scales global outreach and boosts lead interest with Amplemarket

How Wasabi scaled global outreach and partner engagement with Amplemarket

Wasabi Technologies, a cloud storage provider, needed a better way to support global outbound sales after relying on fragmented manual workflows and an inaccurate incumbent data provider, especially in EMEA. The team struggled with one-off emails, CRM switching, and inefficient follow-up, so they looked for a platform that could provide accurate global data, integrate tightly with Salesforce, and improve outreach efficiency. Amplemarket was selected to help address these challenges.

With Amplemarket, Wasabi rolled out automated multichannel outreach across email and LinkedIn, backed by better deliverability, domain protection, Salesforce integration, and stronger LinkedIn functionality. The platform helped the team save 10+ hours per rep per week, keep email bounce rates under 2.3% and spam rates under 1.9%, and drive a 25% interested rate, while also supporting global expansion, customer upsell plays, and measurable pipeline creation.

Wasabi

Jonathan Tavella

Senior Manager of Sales Operations