Case Study: Vince boosts targeted email marketing and customer segmentation with Amperity

Vince - Customer Case Study

Vince’s Email Marketing Manager, Danielle Iserlis, needed a better way to understand rapidly changing customer behavior during COVID-19 and use that insight to improve reactivation, acquisition, and promotional targeting. Using Amperity’s AmpIQ customer data cloud, she analyzed shifts in price-point and discount shopping, evaluated campaign impact on purchase behavior, and built revenue trees to guide holiday planning.

Amperity’s predictive CLV, discount sensitivity, and affinity models helped Vince build more effective customer segments and send more targeted email campaigns through Listrak. Danielle said the discount sensitivity model was especially impactful, and the platform’s usability made it easier to extract data, build audiences, and analyze performance across channels, enabling better promotional messaging and more informed winback and holiday strategies.

Vince

Danielle Iserlis

Email Marketing Manager