Case Study: Wyndham Hotels & Resorts achieves higher conversion and lower acquisition costs with Amperity

Unifying customer profiles to drive marketing efficiency

Wyndham Hotels & Resorts, with 9,000 hotels globally, needed a better way to access and unify customer data so it could expand its loyalty program, drive direct bookings, and deliver more targeted marketing. Working with Amperity, the company sought a single source of truth for customer records after its existing data management system left profiles scattered across disparate systems and made it difficult to create reliable customer views.

Amperity built unified customer profiles on AWS for Wyndham’s loyalty and non-loyalty members, giving teams a 360-degree customer view and the ability to segment audiences and send targeted messaging across email and digital media. The results included $2.5 million in annual incremental revenue from newly enrolled members, 90% of digital media budget deployed against Amperity within a month, a 35% decrease in media costs, and a 60% increase in conversion rate.

Wyndham Hotels & Resorts

Lisa Borromeo Checchio

Chief Marketing Officer